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 impossible to achieve your set marketing goals if you choose the wrong coin from the stop.

Perfect influencers - who are they?

There are a few factors you need to take into account when selecting influencers to work with.

They need to actually be influential. This sounds pretty basic, but in fact there are ways to tell how influential a person is on social media. Look at the number of followers on their account and don't hesitate to ask the influencer for their engagement rate. Lots of followers doesn't necessarily mean lots of engagement, so this percentage of engagement is fundamental when hiring an influencer. Remember your ultimate goal- to increase sales along with goodwill.

Influencers- Budget and Return on Investment:

One of the most critical aspect of any marketing campaign is ROI and influence marketing is no exception. When you spend money, you expect a return. It is also important to understand that often, results are not immediately apparent. Gigindia is a medium through which you can outsource or even better say crowd-source your work to other people. This results in saving you time as well as money.

How influential is someone online?

By now, you must be having one question for sure, and that is- How influential is someone online? The answer to this is; it depends.

How to engage the best influencer for your product? Here are five things Gigindia definitely makes sure when identifying online influencers for your brand, I call them AFERR

Authenticity

Counter-intuitive, but bloggers who have a smaller ratio of sponsored content tend to be more trusted and appear more authentic. Personal stories that include genuine use or mention of a product, service, or brand are things which attract the eyes more.

Compelling, engaging stories also tend to get more shares and comments than deals and product reviews.

Frequency

How often a blogger posts and their traffic and rate of return of visitors actually concern brands and people while engaging influencers. As with marketing any website, it often takes multiple exposures to get a visitor to click and check out your site, and you want to make sure they come back.

Consistently posting high quality content on a regular basis attracts readers to likely return, bookmark, and share. Bloggers who don't post as frequently tend to have a higher rate of turnover, fewer return visitors, and less loyalty, thus making them NOT ATTRACTIVE.

Engagement

Engagement is an indicator of how interactive a blogger's audience is with the content. Do those readers respond, comment, and share? What percentage of readers are returning vs. new?

Relevance

One of the basic things which affect your work is how relevant are they? Before you look at unique visitors and other static metrics, it's important to look at how aligned a blogger's content is with your messaging. Go through the ins and outs by blogger's archived posts to get a sense of what kind of consumer are they.

Reaction

While not the most important metric, reach is certainly a valid consideration. Moreover, how consumers react is important too. However, marketers should resist the urge to only look at unique visitors as a measure of reach. Traffic and followers are only meaningful to the extent that the influencer is reaching your brand's target audience.

That type of content is highly engaging for readers, authentic for the blogger, and connects.

Gigindia helps you to add a personal touch in your campaign and provides you with brain power of hundreds and thousands of students, who are both skilled and experienced. Gigindia helps you to discover fresh ideas and new content for your website and product.

Moreover, Gigindia benefits you the most in advertising your concern from bright Young Minds.

So, by now you must have had your queries answered. If you go through the points mentioned above you are likely to get your results high. Whatever your niche, you can engage with bloggers to create the quality, authentic content their audience expects while associating your product and concern with that content.

And remember that influencers are more than just bloggers-they include those with loyal audiences on Facebook, Twitter, YouTube, Pinterest, Instagram, Vine, and other social networks.